Swapnil Saraswat takes over Customer Success leadership in South Asia
A.P. Moller–Maersk has appointed Swapnil Saraswat as Head of Customer Success – South Asia, a leadership move that reflects the company's increasing emphasis on customer-centric integrated logistics across the region. In her new role, she will lead the Customer Success organization, aligning customer solutioning, commercial execution and sales operations to strengthen long-term customer relationships while supporting business growth.
The appointment comes at a time when Maersk continues transforming from one of the world's largest container shipping companies into an end-to-end logistics and supply chain partner capable of managing cargo beyond the ocean journey.
More than a decade of logistics leadership
Swapnil Saraswat brings over 11 years of experience with Maersk, having held leadership positions across customer experience, commercial strategy, product management and cold chain logistics.
Before assuming her new position, she served as Head of Customer Experience – Cold Chain Logistics, South Asia, where she led customer transformation initiatives while helping the business achieve approximately 80% year-on-year growth and maintain an NPS above 80 for five consecutive quarters, according to company announcements.
Her career has also included international exposure as Ocean Product Manager – North Europe to Middle East in Germany, alongside commercial and customer-facing leadership roles across India covering retail, industrial and lifestyle supply chains.
Swapnil has further strengthened her logistics expertise through executive programmes in Inland Transportation and Logistics from the University of Denver and Ports & Maritime Infrastructure from Erasmus University Rotterdam.
Why this appointment matters
The appointment is significant because customer success has become a strategic differentiator in today's logistics industry.
Supply chains have become increasingly complex, with shippers expecting a single logistics partner capable of managing multiple transport modes and supply chain activities rather than only providing ocean freight.
Modern customers now require visibility, reliability, faster exception management and integrated logistics solutions that extend far beyond the port.
Leadership focused specifically on customer success therefore plays a critical role in ensuring consistent service delivery across increasingly interconnected logistics networks.
Maersk's transformation beyond ocean shipping
Over the past several years, Maersk has steadily repositioned itself from a traditional ocean carrier into an integrated logistics company.
Today, its portfolio extends well beyond container shipping and includes: Ocean freight / Inland road transportation / Rail connectivity / Air freight / Customs clearance / Contract logistics / Warehousing and distribution / Cold chain logistics / E-commerce fulfilment / Supply chain visibility solutions / Domestic transportation / End-to-end logistics management .
Instead of serving only the ocean leg of a shipment, Maersk increasingly aims to manage the complete cargo journey—from factory pickup through customs clearance, multimodal transportation, warehousing and final delivery.
This integrated approach allows customers to work with a single logistics partner while reducing operational complexity across their supply chains.
South Asia remains a strategic growth market
South Asia continues to be an important region for global manufacturers, retailers and exporters as companies diversify sourcing strategies and strengthen supply chain resilience.
As customers increasingly demand seamless logistics across multiple transport modes, Maersk's investment in customer leadership signals its intention to deepen relationships while expanding integrated logistics services throughout the region.
For exporters and importers, this means logistics providers are no longer competing solely on freight rates or vessel capacity but also on supply chain visibility, customer experience and the ability to deliver end-to-end logistics solutions.
Industry perspective
Swapnil Saraswat's elevation represents more than an individual leadership milestone. It reflects a broader shift across the global logistics industry, where customer success has become central to commercial strategy.
As Maersk continues investing in integrated logistics capabilities—including customs brokerage, inland transportation, warehousing, domestic distribution and digital supply chain solutions—leadership focused on delivering a consistent customer experience will become increasingly important in supporting the company's long-term growth ambitions.
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